Monday, 9 January 2012

80 / 20 food - the Future

The following may sound geeky but we believe it to be true: in the future all food
will be consumed in accordance with the principle known as '80/20'. Its a very
simple model whereby 80% is vegetable and 20% meat, where the majority
of the food you eat will be locally sourced, the majority raw, wholemeal and
produced by smaller farms and industrial holdings.

Its not a diet or a New Year's resolution or a gimmick. Scientific research shows
that eating locally produced and seasonal produce is better for you and for the

But the good news is that it actually tastes better that way too. With an 80/20 diet
you learn the local (in this case, Danish) seasons, eat fresh produce full of vitamins, minerals and fibre, just as nature intended. Eating this way makes for sustainability;
research from the Agrimondeinstitute has shown that if our diet is made up of 20%
meat and 80% vegetable, there is enough food to sustain a planet with a population
of 9 million people.

While some people already eat in this way, others are working towards it but the
Danish average is still a long way off. The average Dane eats closer to a 40/60
model, ie twice as much as the recommended meat diet.

One cow = 60 tons of carrots

The science is simple: one cow requires one hectare of land. The same hectare is all
that is needed to grow 60 tons of carrots. Eating more vegetables means that the
land can be farmed more efficiently and there is another benefit of less cows: less
cows means less CO2 cow farts!

Eating locally produced food also takes care of the environment. Ultimately, the best
would be for us to eat from within our field of vision but we a decade or two away
from that!

80 / 20 Meal Box

Aarstiderne have made it easy for you to take the first steps towards an 80/20 diet
with the 80/20 meal box; 3 meals for 4 people with one meal with meat, one with
fish and the third is vegetarian. Cooking for the evening meal is easy but sometimes
we lack inspiration. Here Aarstiderne boxes can help and if signing up for the regular
boxes is too much then start with a single box and build up slowly.

There's nothing to loose - its good for you and its good for the planet.

Sunday, 8 January 2012

Day in the life: Isabella

We will be using this spot to introduce you to the people who work at Aarstiderne and life at the farm.

To begin with, however, we are using one of our own team here at Soil to Stove to show you how instrumental the mealboxes can be in making a busy life a lot less complicated.


For Isabella, running a bookstore and a busy household leaves little time for dawdling but every morning starts with a ritual that sets her up for whatever the day might bring: a large glass of water with freshly squeezed lemon juice. After that, its a race against the clock to make snacks and lunch boxes for the children, whilst having her own breakfast of muesli and hustling everyone off to school in time.

Books & Company, Isabella's bookshop in Hellerup, opens its doors at 8.30 and if she is on the early shift this means getting into work at 8 am to set up. On the days when one of her staff open the shop then Isabella takes a little extra time at home to exercise first, getting into the bookshop for 9. There's always lots to do between keeping the books neat and the bookshelves inviting, dealing with the paperwork and, of course, spending time with customers.

When she can, Isabella loves to take a couple of minutes in the morning for a cafe latte and to check emails but mornings are busy times at the shop before the lull around lunchtime. Books & Company is the neighbourhood meeting spot and the atmosphere created by the combination of books and coffee is enhanced by the music playing in the background. Everyone who works at the store gets to choose a playlist and to add to the mood of the day.

Afternoons are again busy times in the shop and Isabella's pace quickens as she, like any working parent, faces the challenge of leaving work to get to school in time to pick up children. Not easy when there might still be customers browsing...The store closes at 5.30 and thereafter the routines of family life take over again and the evenings are filled with homework, music practice, dinner, baths and reading.

Dinner is an important part of family life for Isabella - a time to share the day together. With her demanding schedule she depends upon Aarstiderne's meal boxes 3 nights of the week so that the stress of choosing balanced, healthy and tasty dinners is taken care of - and delivered to her door!

Isabella is a night owl and squeezes as many hours as she can from the day, rarely going to bed before midnight and with her late thoughts turning to the next days 'to do' list.

[ Katherine Ball ]
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