Wednesday 7 March 2012

Food Rules

"Food Rules" by Michael Pollan - RSA/Nominet Trust competition from Marija Jacimovic on Vimeo.

"Our friend and "go to" guy on food resource, Michael Pollan has created this great little video that says it all!

In the developing countries it takes 10 calories of fossil fuel energy to create 1 calorie of food energy - so it doesn't take long to figure out that industrialised food production is not the way to go. This will, of course, all come to a natural end once we find the correct market price for production in a world with limited fossil fuel energy resources.

There is lots of food in the world - we just need to seriously adjust our resource consumption.

A cow "drinks" 250 l of diesel oil while occupying 1 hectare of land. In comparison one could produce 60 tons of carrots on that same one hectare. 

What do all these - and many more - statistics show.......well, just wait and see. There is a wonderful much greener future ahead of us."

Taken from


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